Ethics in Business
GARY BISZANTZ '56
THURSDAY, APRIL 3, 2003
Gary Biszantz, a man with twin passions-golf and horse racing-has managed to master and become successful at both. A member of the Claremont McKenna College Board of Trustees, Biszantz received a degree in Business Administration from CMC. While a student at Claremont, Biszantz was captain of the golf team and an All-Conference guard on the basketball ream. As a senior, he was honored as Claremont's Athlete of the Year. Biszantz continued his life-long athletic activities as an avid golfer, winning the El Dorado Country Club Championship, Rancho Santa Fe Country Club Championship, and Glendora Country, Club Championship.
Biszantz, one of the principal founders of Cobra Golf in 1978, served as Chairman of tine Board and a Director of the Company from its inception. As Chairman of the Board of Cobra, Biszantz provided strategic planning and general management services to the company, which grew into the country's second-largest manufacturer of premium-oversized golf clubs. After the sale of Cobra to American Brands in January 1996, Biszantz turned his attention to the racing stable he had been building throughout his career at Cobra.
Since 1992 and through the end of 2002, horses owned by Biszantz (some owned in partnership) have made over 1,731 starts with 328 wins, 298 seconds, and 246 thirds, finishing in the money approximately 50.4% of the time. Biszantz credits his success to his philosophy woven around quality and winning, believing that you must first have the product, give the horse the chance to show its ability, and run it where it has the best opportunity for success. All horses now run under the name Cobra Farm.
Suzy Biszantz is president of The Greg Norman Collection, Reebok International. Promoted to this position in November 2002, Biszantz is responsible for overseeing all of The Greg Norman Collection operations, including project design and development, product and brand marketing, and sales operations.
Ms. Biszantz came to Reebok from Ashworth, Inc., a Southern California-based designer of men and women's golf-inspired lifestyle sportswear. As vice president of sales, she was responsible for launching Ashworth's women's collection, as well as implementing the company's Internet sales strategy. She is a native of Rancho Santa Fe, California and is currently based in Manhattan, New York.
Gary and Suzy Biszantz will speak to issues of "Ethics in Business" and lessons from their educational experiences that prepare individuals to successfully pursue entrepreneurial activities, particularly in the sports industry.