Office of Strategic Communications & Marketing

Anne Bergman is Associate Director of Strategic Communications & Marketing.

She writes news stories and features for the College. Before joining CMC, Bergman was associate director of communications and social media at the USC Gould School of Law. At USC, she also served in communications roles for USC Annenberg School for Communication and Journalism, as well as USC Marshall School of Business. Bergman has a background in entertainment journalism, and was an editor at Variety and The Hollywood Reporter. As a journalist, her articles have been published in the Los Angeles Times and the San Francisco Chronicle. Born and raised in the San Francisco Bay Area, Bergman earned her B.A. in Film Studies from UC Santa Barbara and a Master’s degree in Journalism from USC.

Michelle Lee is the Web Manager for CMC.edu.

She posts news stories, monitors stylistic and structural inconsistencies, tracks accessibility issues, and partners with campus departments to optimize the user experience for students, faculty, staff, and families. Lee is motivated to help CMC build a more intuitive website so that visitors can easily access the information they need. She has previously worked as a media developer at a data-first print and online marketing firm and as a junior accountant. Lee earned a B.A. in Communications from UC Davis and has a certificate from General Assembly for their Web Development Immersive course.

Anibal Ortiz is Director of Multimedia Communications.

He oversees and collaborates on projects that require a heavy visual identity, including CMC Magazine, the Currents e-newsletter, admission print and electronic material, social media and YouTube strategies. Ortiz works with various campus partners, including high-visibility shoots and direct support for the President’s Office, Board of Trustees, and institutional leaders. He also serves as CMC's head photographer and videographer.

Before joining the College, Ortiz worked as a visual journalist in Albany, Ore., where he covered news, sports, and feature stories for the Albany Democrat-Herald and the Corvallis Gazette-Times. A California native, Ortiz began his career in Southern California as a photographer at the Orange County Register. Ortiz earned a B.A. in Communications with an emphasis in Journalism from California State University, Fullerton.

Helena Paulin is Director of Brand Marketing & Web Strategy.

Karina Ramirez del Real is Marketing Manager.

She oversees marketing needs for CMC’s Office of Admission to facilitate communication with prospective students, parents, and counselors, including a focus on cohesive messaging and the College's mission-based strengths. Prior to joining CMC, she worked within talent acquisition at an information services firm in New York City. Ramirez is a CMC alumna and earned a B.A. in Economics and Psychology. During her time at CMC, Ramirez worked at the Office of Admission all four years, first as Student Director of Outreach and Diversity Initiatives and then as Senior Interviewer. She is passionate about increasing awareness of the College’s resources and opportunities to the entire community.

Valerie Ramos is Assistant Director of Social Media.

With more than six years of experience in higher education social media, Ramos is passionate about elevating the Claremont McKenna College brand and building the College’s community pride and engagement. Ramos manages CMC’s official social media channels, content strategy and development, graphic branding and design, photo and video editing, reputation monitoring, and reporting analytics. Prior to joining CMC, Ramos worked at UC Riverside’s Extension Center as an administrative assistant, and managed social media content, photography, video production, and branded graphics. Ramos earned a B.A. in French from UC Riverside.​ In her free time, she dabbles in music, digital art, interior design, and cooking.

Thomas Rozwadowski is Executive Director of Strategic Content and Creative Services. 

He provides oversight of storytelling and marketing needs across a variety of platforms, audiences, and objectives at the College. Rozwadowski has served as editor of CMC Magazine for four years while working closely on strategic and creative development with the President’s Office, Office of Admission, and Office of Advancement, most notably on student opportunity, integrated sciences, diversity, and the College’s 75th Anniversary initiatives.

He has spent 11 years in higher education communications, serving in various leadership and editorial roles at ThreeSixty Journalism (University of St. Thomas), Carleton College, and Stanford University. For the first decade of his career, Rozwadowski was a news/features reporter and online editor in his hometown of Green Bay, Wisconsin. He has a B.A. in Communications and English from St. Norbert College.
 

Gilien Silsby is Director of Content.

Silsby has more than 18 years of experience in higher education communications. For 15 years, she served as Senior Director of Communications and Media Relations at USC Gould School of Law, where she placed stories and opinion pieces in national media, oversaw internal campus communications and crisis communications, and worked with multiple stakeholders to create a streamlined message. Prior to joining USC, Silsby was a newspaper reporter for the South Bay Daily Breeze/Copley News Service and Pasadena Star-News, where she covered the Los Angeles County Board of Supervisors. She holds a degree in Journalism and Political Science from University of Oregon.

Isa Terrell is a Senior Web and Graphic Designer for CMC.edu. 

She makes updates to webpages, provides user-friendly design solutions for web content, and assists with graphic support. She worked as a content specialist and graphic designer at other colleges and nonprofits before taking the role of Communication Specialist at a church. Terrell is an alumna of Pomona College, earning a B.A. in Art.

Isaiah Tulanda is the Multimedia Manager.

He photographs, curates, and manages photo and video assets for the College’s web and print channels to enhance partnerships and trusted relationships with students, faculty, staff, alumni, parents, and valued members of the College community. Tulanda is a strategic thinker, and is passionate about bolstering an easily searchable multimedia archive that CMC can refer to for generations to come. Prior to working at CMC, Tulanda worked within LAUSD as both an instructional aide and college access advisor. A West Los Angeles native and an alumnus of CMC himself, Tulanda received his B.A. in Media Studies, with a focus in film/video.

Malia Whitenack is Content Editor.

She assists with editing a high volume of print and digital communications for the Office of Strategic Communications & Marketing and the College, as well as publishing content on the CMC website, and managing the administrative needs of the department. She previously worked for the Office of Stewardship at the College and prior to joining CMC, Whitenack worked in marketing at Pacific Advisors, a financial services firm in Claremont. She also held roles in print production for the Williams-Sonoma, Pottery Barn, and Chambers catalogs at Williams-Sonoma, Inc. in San Francisco. Whitenack earned a B.A. in Sociology from UC Santa Barbara.

John Ziouras is the Web Content Developer for CMC.edu.

He designs, maintains, and optimizes web content for Claremont McKenna College. He works on several internal and external facing web sites, applications, and digital projects including providing analytical data to support the Strategic Communications & Marketing Team. Prior to joining CMC, he earned a B.S. in Computer Science from the University of Southern California.